Epler og pærer i smartphoneverden

iPhone er bra- apple har noe fine produkter. Men når vi leser den "kulørte IKT-presse" her i Norge, skulle vi jo tro Apple var den dominerende telefoni og pc leverandør! Sånn er det ikke, og enhver propritær leverandør vil ha problemer med å nå global markedsandel på tosifret prosenter.

Jeg konstanterer bare at Apple har 3,2% markedsandel på smartphones, at det er ca 1/10 av Nokia i antall, som er på vei "nedover" til en naturlig 1/4 markedsandel, og at Opera ikke er nevnt som plattform for mobile i et markedssegment som øker 35% totalt (sansynligvis i antall enheter)
At Nokia skal sjerpe seg, at whitelabels fra kineserne vil spise seg opp, og at Samsung øker dobbelt så mye enn Apple i antall, er poenger man skal legge bak øret...

Jeg tror vi vil se mange nye smartphones brands - med telefoner til under nok 1000-1500,- uten bindinger på gaten i norge innen 2011 er ferdig - dette ut fra "Asia wholesale prisnivået fob HongKong" vi ser pr dd.
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Gartner/Total Telecom salgstalle pr 3Q 2010:

Global handset sales up 35% in Q3, Android skyrockets


By Nick Wood, Total Telecom

Wednesday 10 November 2010

Apple moves above RIM in worldwide handset rankings, according to new figures from Gartner; Android takes number two spot in smartphone platforms.

Global mobile phone shipments reached 417 million units during the third quarter, according to figures published by Gartner on Wednesday, a 35% upsurge from the third quarter of 2009.

Nokia held on to top spot, shipping 117.5 million devices, however, its market share slipped to 28.2% in Q3, down from 36.7% a year earlier (see table 1).
Apple and HTC were the biggest movers. The iPhone maker overtook RIM to become the fourth-largest handset maker in the world after it shipped 13.5 million devices, giving it a market share of 3.2%, up from 2.3% in the year ago quarter. HTC saw its market share rise to 1.6% – shipping 6.5 million phones – from 0.9% in the third quarter of 2009 when it shipped 2.7 million phones.

 Of the top five global handset makers, Apple was the only one to grow its market share.
 "This is the third consecutive double-digit increase in sales year-on-year, indicating that consumer demand is healthy," said Gartner research vice president Carolina Milanesi, in a research note.

 The high profile smartphone segment saw a record third quarter with 81 million units shipped, according to Gartner, up 96% on last year (see table 2), accounting for 19.3% of total mobile phone shipments.
 Symbian still leads the way with 36.6% share of the smartphone operating system (OS) market, although this was down from 44.6% in the third quarter of 2009.
 Android's ranking in the smartphone OS sector rocketed with 20.5 million devices shipped during the third quarter, giving Google's handset platform a 25.5% share of the market; that was enough to propel it to the number two spot ahead of Apple iOS, which saw its market share decline slightly to 16.7% from 17.1% a year ago.
 As highlighted in November's edition of Total Telecom Plus, both Gartner and Informa Telecoms & Media predict that Android will overtake Symbian to become the leading smartphone operating system by market share some time in 2014.
 "Smartphone OS providers have entered a period of accelerated platform evolution, stimulated by more regular product releases, new platform entrants and new device types," said Roberta Cozza, principal research analyst at Gartner.

 "Any platform that fails to innovate quickly – either through a vibrant multi-player ecosystem or clear vision of a single controlling entity – will lose developers, manufacturers, potential partners and ultimately users," she warned.
 Symbian has been widely-viewed as an OS that's currently struggling to keep pace. Indeed, a number of big handset makers have shelved plans to develop Symbian-powered phones, including Samsung, Motorola and Sony Ericsson.
 The Symbian Foundation on Monday announced a major overhaul of its corporate structure that will see Nokia take over the development of the platform while the foundation focuses on licensing its intellectual property, including its trademark. This followed the unexpected departure last month of the Symbian Foundation's executive director Lee Williams, who has been replaced by Tim Holbrow, then the foundation's CFO.
 Looking ahead, Gartner predicts that overall device shipments in 2010 will increase by 30% on year, fuelled by white-label manufacturers including Huawei and ZTE.